Bakgrundsbilden som iPad marknadsförs med har licensierats av Apple från fotografen Richard Misrach. Pyramid Lake (at Night) kom till 2004 på ett indianreservat i Nevada.
”The photograph, which was instantly seen around the world when photos of the device appeared on the front page of the New York Times’ site and elsewhere, is part of a series on the American desert that Misrach has been working on for 35 years.”