Lev Grossman från TIME Magazine fick chansen till en förhandstitt på iPhone, samt möjlighet att intervjua Steve Jobs, Jonathan Ive och andra Applebossar kring dess tillblivelse. Resultatet är en riktigt läsvärd artikel.

”The iPhone developed the way a lot of cool things do: with a false start. A few years ago Jobs noticed how many development dollars were being spent—particularly in the greater Seattle metropolitan area—on what are called tablet PCs: flat, portable computers that work with a touchscreen instead of a mouse and keyboard. Jobs, being Jobs, figured he could do better, so he had Apple engineers noodle around with a tablet PC. When they showed him the touchscreen they came up with, he got excited. So excited he forgot all about tablet computers.”