Design Museum har lagt upp en intressant intervju med Jonathan Ive – Apples chefsdesigner sedan snart tio år sedan. Såhär beskriver Jonathan läget när han först kom till Apple 1992:
”When I joined Apple the company was in decline. It seemed to have lost what had once been a very clear sense of identity and purpose. Apple had started trying to compete to an agenda set by an industry that had never shared its goals. While as a designer I was certainly closer to where the desicions were being made, but I was only marginally more effective or influential than I had been as a consultant. This only changed when Steve Jobs (co-founder of Apple) returned to the company. By re-establishing the core values he had established at the beginning, Apple again pursued a direction which was clear and different from any other companies. Design and innovation formed an important part of this new direction.”
Förutom intervjun så visas flera exempel på Jonathans produktion genom åren hos Apple.