Jena McGregor har gjort en helt fantastiskt bra intervju med Tim Cook som snart verkat fem år som Apples CEO. Med intelligenta och relevanta frågor ges här en ovanligt djup och bred bild av hur Apples styrs och några glimtar av vad som väntar runt hörnet.

Tim Cook

Hur Tim Cook axlat arvet efter Steve Jobs, hanterat misstag och utmaningar samt hur han ser på Apples roll i världen beskrivs ovanligt öppet.

Tim Cook

Artikeln är absolut rekommenderad läsning för alla som vill ha en rättfram inblick i hur Apple fungerar under Tim Cooks ledning. Det ska bli spännande att följa de kommande fem åren.

”Over time, I’m convinced every person in the world will have a smartphone. That may take a while, and they won’t all have iPhones. But it is the greatest market on Earth from a consumer electronics point of view.”

”When I first took the job as CEO, I actually thought that Steve would be here for a long time. Because he was going to be chairman, work a bit less after he came back up the health curve.”

”At the end of every board meeting, I discuss succession with the board because I might step off the wrong curb or something. We have the good discipline to do that.”

”The U.S. needs to invest more in infrastructure — so what would be great is, if they take the tax proceeds of a corporate tax reform and invest it in infrastructure and roads and bridges and airports.”

”You can literally put every product we make on this table. That really is an indication of how focused it is. I think that’s a good thing.”