Med intäkter på 10,47 miljarder USD för iPhone med tillbehör har Apple seglat upp som världens ledande mobiltelefontillverkare rent ekonomiskt. Nokia som under många år varit dominerande gödslar visserligen med billiga mobiltelefoner, men det är inte där vinstmarginalerna finns.

”Most troubling for Nokia, however, is that Apple is just getting started. Nokia has sat on top of a dominant position in mobile phones for years, much as Microsoft has enjoyed high market share in the PC world. Apple has outpaced both, not by seeking to just capture market share, but by capturing profit share with a limited number of high end devices that are visible and attractive to customers and easier to support.”